Last week I watched Tony Robbins coach Alex Hormozy for an hour. One line stayed with me — there’s a science to achievement and an art of fulfillment.
Achievement is formulaic. Do X, get Y. Revenue, scale, growth, financial milestones — there’s a pattern to it.
Fulfillment is different. Tony feeds billions not because it’s strategic, but because he once experienced hunger. That pain became purpose. There’s no framework for this part — it’s deeply personal.
The same week, I spoke to a founder building a 100-seat office in his hometown. His goal is to grow big enough to fill it entirely with local talent. For him, achievement and fulfillment sit inside the same vehicle — his business.
I tried to ask myself what mine is. I don’t have a clean answer.
Maybe goals shouldn’t be compared across people at different stages. Just like progress isn’t comparable across different starting points, maybe vision isn’t either.
Right now, I’m okay with the question being open-ended. If fulfillment emerges naturally, I’ll pursue it. Forcing clarity where there isn’t any feels premature.
We often admire people like Steve Jobs or Nikola Tesla and wonder about our contribution to the world. Beyond survival, beyond family — what impact are we creating?
For now, it’s a thought I’m sitting with.
Execution Log
On the execution side, I’m running an experiment. I grew an Instagram account to 40K followers in five months. Now I’m testing whether I can replicate that using a fully AI-driven channel — AI-written scripts, AI-generated videos.
Let’s see if distribution cares who created the content.
And one more thing. Recently, when ChatGPT launched Codex, the documentation mentioned that parts of it were built using AI itself. AI helping build AI.
What we thought was 5–10 years away might be 1–5. If you’re feeling too comfortable about AI “just improving workflows,” you may want to read deeper.
See you guys next week 🙂