Hey there, how was your week?
I came across a post last week that stayed with me. Not because it had answers — but because it was honest about the confusion.
My simple observation so far: no one really knows what’s going to happen in the AI era.
We’ve seen this movie before.
During the Industrial Revolution, machines replaced humans in factory lines. Entire roles disappeared — shorthand typists, manual schedulers, a bunch of things we don’t even think about today.
But at the same time, new roles emerged. New industries were built. The system evolved.
Feels like we’re in that exact in-between phase again.
AI isn’t fully “there” yet. But it’s close enough to make everything feel uncertain. We’re all kind of waiting — for it to mature, stabilize, and define what the new normal looks like.
And when that happens, a new set of jobs will emerge.
But one thing feels predictable.
Machine-made products made things cheaper and more scalable.
AI is doing the same for software.
What used to take weeks can now be done in hours. What used to need specialists can now be done by generalists with the right tools.
Which makes you wonder.
Will people who code manually become… rare?
Will that become a premium skill? Like handcrafted products today?
Maybe. Maybe not.
Hard to say.
Another interesting shift I’m noticing.
Even if AI makes you faster, the reward isn’t free time.
It’s more work.
You become 10x faster, the expectation becomes 10x output. Productivity gains don’t get “rewarded.” They get absorbed.
And then there’s the uncomfortable question nobody wants to answer:
If output goes up and cost goes down… what happens to compensation?
It’s easy to spiral thinking about all this.
But I don’t think overthinking helps.
If there’s one thing that feels like a real advantage in this phase, it’s adaptability.
Being okay with learning new tools.
Being okay with letting go of old workflows.
Being okay with being a beginner again.
If you can adapt fast, you don’t have to predict perfectly.
On a different note.
I finally completed the first draft of my marketing book. (yay me!)
Still a couple of months away from revisions and polishing. But for now — mission accomplished.
Interestingly, I thought I’d feel exhausted.
I don’t.
I actually feel like starting the next one already.
Not sure what it should be about yet. If you have ideas, hit reply.
Feels like we’re all building in a phase where the rules aren’t fully written yet.
Maybe that’s uncomfortable.
Maybe that’s the opportunity.
See you guys next week 🙂
PS – This is one of the favourtie execution logs I’ve ever written.